2026 fiscal year
updated 12/01/2025
Pricing Guide
Contents
about us 3
contact center 7
communications 9
data analytics 12
bookkeeping 15
partner services 17
About Us
Collectively owned by our clients, we act as a shared resource for credit unions
across the country. This structure allows us to offer high-quality service at prices
accessible to organizations of all sizes.
Xtend has four departments:
Contact Center, Communications, Backoffice Services and Data Analytics.
We work together to help credit unions reach their goals.
Xtend is very proud of our credit union roots. Our cooperative CUSO model encourages partners
of all sizes to consider an ownership position in the company. Since our founding in 2002, our Board
of Directors has consisted of nine (9) credit union executives with a common vision of helping their
industry peers stay relevant in the eyes of their members in an increasingly competitive marketplace.
This vision translates simply—provide the highest quality service at a price point that sets us apart.
As you explore our company, you will find that we are anything but “typical” in both the execution of
our services and the overall value we provide our clients, owners and the industry as a whole.
Our value proposition focuses on four main objectives:
COMMUNICATION, COLLABORATION, CONNECTION, and EXECUTION, with an overlying spirit of
INNOVATION that encompasses everything we do. By aligning our goals with your Business Plan, we
hope to help redefine your vision of what it means to be partners vested in each other’s success.
Investment in Xtend allows us to build a business together. We hope you will consider this tremendous
opportunity.
Jalyn
Lindeman
VP of Innovation
& Strategy
Tabitha
Pierce
Manager of
Data Analytics
Meet the Team
Connie
Plas
Matthew
DeYoung
Emily
Ellis
Manager of
Backoffice Services
Manager of
Contact Center
Manager of
Communications
Xtend Leadership
Stuart
Kuzik
Zac
Chaltry
Melissa
Medley
Sarah
Ashby
CEO
VP of Operations
Manager of
Administration
AVP of
Communications
Xtend Data Analytics specializes in data mining and reporting. With an intricate knowledge of
the CBX platform, we use the tools at hand to pinpoint targets, create member marketing lists,
and reveal patterns.
Data Analytics
Xtend Communications delivers information and marketing to members, and helps
credit unions reach their members in more effective ways.
Xtend Contact Center supports member needs as an extension of your front-line
staff; available by phone or by webchat, to expand your hours and your reach.
Contact Center
Communications
Xtend Backoffice Services embraces the tool sets within CBX to perform processing for credit
union bookkeeping and mortgage servicing needs as an extension of your staff.
Backoffice Services
Departments
Our Board of Directors consists of nine credit union executives
working together to help their peers stay relevant in an
increasingly competitive marketplace.
CEO
RVA Financial
Cindy Lindsey
President & CEO
Community West CU
Heidi Hunt
CEO
Inland Valley FCU
Chuck Papenfus
CEO
MyUSA CU
Jim Miles
CEO
Frankenmuth CU
Vickie Schmitzer
President & CEO
Union Pacific Streamliner FCU
Jonathon Miller
President & CEO
TBA CU
Karen Browne
President & CEO
Toro Employees FCU
Lindsay Hawlk
CEO
CU* Answers
Geoff Johnson
CEO
Xtend
Stuart Kuzik
Xtend Board of Directors
Contact Center
Product / Service
One-time fee
Ongoing fees
Inbound member service provided during Contact Center
business hours, including returned voicemail calls to
members. Call coverage includes overflow calls, after-hours
calls and more.
$1750
$100 monthly administration
$4.30 / call, with a minimum based
on asset size or 90% of your
previous six months average;
whichever is greater.
Minimums by Asset Size:
Up to 200M $250
$201M - $500M $350
$501M - $750M $500
$751M & above $1000
Inbound loan lead hotline. We begin the application process
by feeding them directly into your CBX or Sync1 loan
pipeline.
$1750
$100 monthly administration
$4.30 / call*, $4.50 / application, &
$7.00 / booked loan
*Monthly Minimum per call total
of $60 or 90% of your previous
six-months average; whichever is
greater.
Web chat within It’s Me 247 and/or your website, with
interactions handled by Contact Center agents. Outbound
calls are made when members require advanced
authentication for support.
$1500
$100 monthly administration
$3.40 / chat, with a minimum of
$100 or 90% of your previous
six months average; whichever is
greater.
$3.25 / outbound call, as applica
ble.
Outbound calls made to members as a proactive approach
to building member relationships, based on a pre-defined
schedule of activities.
Self-Service Branch ST
DIY solution for credit unions wanting to make their own
calls to members. Xtend generates the pre-defined lists, CU
takes action.
$1500
$100 monthly administration
$3.55 / call, with a minimum based
on asset size or 90% of your previ
ous six month average; whichever
is greater.
Minimums by Asset Size:
Up to $300M $30
$300M & above $55
Inbound member service to provide top-notch service
during significant branch outages.
$1500
$45 / monthly retainer fee
$3500 / declaration + $1500 /
weekly premium if longer than 5
business days
$5.50 / call
Core Direct/Sync 1
Web Chat
Branch ST Outbound Calls
Disaster Recovery Support
Branch XT Inbound Calls
Contact Center
Product / Service
One-time fee
Ongoing fees
Provides outbound calls to clients/prospects according to a
predefinded number of campaigns in an given month.
Starting at $1500
Quote provided
Post-conversion inbound member support, to help work
through any issues members might be having.
$1500
Quote provided
Pre-conversion outbound member contact. Client provides
any call and email lists.
$1500
$4.09 / call
If your needs don’t fit within a listed product or service, we’ll
work with you to understand your initiatives and create a
custom scope of work as a solution. Limitations may apply.
Quote provided
$100 / hour
CBX Conversion Support - Inbound
CBX Conversion Support - Outbound
Special Project
Contact Unlimited
Communications
Product / Service
One-time fee
Ongoing fees
A curated and fully managed library of automated messages.
Targets key audiences on set schedules with fully customizable
communications.
$15001
$345 / month
$0.025 / email
Interactive eStatement Notification Emails, updated monthly with
custom content provided by your CU or generic ads from Xtend.
Driving promotions and awareness to your eMembers.
$500
$70 / month
$0.025 / email
A series of personalized communications to welcome new
members and connect them to products/services they haven’t
yet enrolled in.
$15001
$345 / month
$0.025 / email
An automated, data driven series of personalized
communications designed to fit credit union and member needs.
Customized and built to fit the CU’s communication goals based
on triggered events within the members’ life cycle - ie: New Loan,
Fresh Ordered Plastics, etc.
Starting at $15001
Quote provided
HTML eStatement Notifications
New Member Onboarding
Journeys
Member Reach
Recurring Services
Note: Per-email fees only apply to HTML emails.
1An additional $500 setup fee will apply if not launched within three months of service kickoff date.
Communications
Product / Service
One-time fee
Ongoing fees
Quick turnaround messages to members; customized to a target
audience, Xtend manages branding, data mining, and execution
on your behalf.
$100
$0.025 / email
A custom campaign including multiple channels, content
creation, data mining, execution, and post campaign reporting.
Pre-campaign analysis available upon request: additional fees
may apply.
Starting at $400
$0.025 / email
$3.40 / call
Print & postage quotes
provided if applicable
Generic content & pre-built audiences for commonly requested
campaign topics. Includes content branded to your CU and quick
execution to drive results.
$300
$0.025 / email
Bundle of four campaigns under one set up fee - each campaign
may include up to 3 emails, 2 online banking messages, 1 mobile
app banner posting, and optional round of phone calls.
Add-on: Outbound Calls
$1200 annually
$0.02 / email
$3.25 / call < 600 calls
$3.40 / call > 600 calls
Quote provided for
additional channels
Printed checks and promotional letters for targeted CU credit
card holders, encouraging balance transfers to pay off outside
debt and increase your credit card portfolios. Additional
marketing channels available by request.
$1000
Print & Postage - Quote
provided
$0.025 / email
Non-traditional lending focus to increase your loyal members’
CU limits – includes limit increase processing, audience creation,
marketing execution, and standard reporting.
$1000
$0.025 / email
Custom Campaigns
Quick Pick Campaigns
RevGen Campaigns
Letter Check
CLIP - Credit Limit Increase Program
Single Send Messages
Campaign Services
Communications
Product / Service
One-time fee
Ongoing fees
Custom print and digital designs for your marketing campaigns
including logos, postcards, flyers, letter checks, t-shirts, digital
banners, social posts and more.
n/a
$100 / hour
Our easy-to-use social media platform creates a user-friendly
experience managing multiple credit union social media
accounts, or, have Xtend manage your social post. Includes
content creation, scheduled social media discussions and
execution.
$1000
Self- Service - starting at
$150 / month
Xtend Managed - Starting at
$450 / month
Our easy-to-use communications platform allows you to create
and send HTML messages to your membership, build member
journeys, track the messages you send to your members, and
more!
$500
$110 / month
$0.025 / email
$75 / additonal user
per month
If your needs don’t fit within a listed product or service, we’ll
work with you to understand your initiatives and create a custom
scope of work as a solution. Limitations may apply.
Quote provided
$100 / hour
Full-featured Marketing Plan designed specifically for your credit
union, including an in-depth study of your product/service
performance, recent member behaviors, social media data, and
more. Includes a customized set of marketing tactics and a
content calendar to follow.
$4500 +T&E
n/a
Marketing experts evaluate your credit union’s marketing
performance, and provide recommendations on how to improve,
to boost the performance of your marketing campaigns.
$2500 + T&E
n/a
Graphic Design
Social Media Management
Communications Platform Management
Special Project
Marketing Tune-Up
Marketing Plan
Digital Services and More
Product / Service
One-time fee
Ongoing fees
Data Analytics
An analysis of your calls and callers for the most recent
month. Includes details on staff call performance, labeling,
member demographics and more.
$85 - $1101
$85 / month
An analysis of your members’ data hygiene with a detailed
breakdown of members with and without valid contact
information, as well as the last time it was updated. Also
included is a high-level glance at your active versus
suspended product configurations.
$85 - $1101
$85 / quarter
An analysis of member gain versus loss each month and
explore the behaviors your recently closed memberships
displayed the month before they left your credit union. This
two-page analysis can help you see changes to your
membership closing or opening processes are necessary.
$85 - $1101
$85 / month
A brief, two-page analysis of your credit union’s hidden
marketing opportunities. Focuses on membership
breakdown by age, credit score and service enrollment.
$85 - $1101
$85 / quarter
An analysis of your recent social media postings, followers,
and your membership and how they all interact with one
another. Includes detailed breakdowns of your membership
in comparison to your social media following and optimal
post times.
$125
$125 / month
A list of your target audience with custom inclusions and
exclusions. Includes training on how to utilize this file in the
future. Half-hour charge minimum.
Add-ons:
$50 / processing
instructions
$50 / automation tool
$100 / hour
minimum:
$50 / 30 minutes
Five of Xtend’s most requested target audience lists
modified to fit your credit union’s requests and built with
accompanying how-to guides to allow your credit union the
ability to refresh and reuse these queries independently.
$500
Quote provided
Data Hygiene Scorecard
Losing the Love Scorecard
Marketing Scorecard
Social Media Scorecard
Custom Query
Marketing Query Bundle
Call Center Scorecard
1As low as $85 for first page of scorecard only.
Product / Service
One-time fee
Ongoing fees
Data Analytics
Member retention program focused on identifying members with
decreased activity, offering insights as to why and sending them
specific communications to help retain them.
$1750
$340 / month
$0.025 / email
Member retention focused on your members with loans at your
credit union that are either aging out, recently paid off with a high
balance payoff, or is at the point of being at a low balance. Send
members surveys focused on their specific behavior, and take
advantage of additional opportunity to retain them.
$500
$250 / month
$0.025 / email
Additional reporting on your Losing the Love campaign, focusing
on whether contacted members are changing behavior or have
closed their accounts.
$750
$200 / month
A brief, two-page analysis of your credit union’s hidden marketing
opportunities. Focuses on membership
breakdown by age, credit score and service enrollment.
$500
$150 / month
Add qualitative data to your current member support channel
data with member surveys. Gain insight into how your members
experience your teller line, phone support, and lending processes
via digital and CBX surveys sent via multiple marketing channels.
Quote provided
Quote provided
A demo and discussion of the Wrap Up Code technology in CBX,
configuration of codes, complimentary configurations and an
overview of related analytics.
$1000
+ $100 / hour extended
consultation fee
Quote provided
A full walk-through and initial configuration or cleanup of your
sales tracker toolset within CBX. Includes staff training for how
to use the software and finding ways to complete post-usage
reporting.
$1000
+ $100 / hour extended
consultation fee
Quote provided
Losing the Loans
Losing the Love Enhanced Reporting
New Member Reporting
Member Survey Program
Wrap Up Consultation
Sales Tracker Consultation
Losing the Love
Product / Service
One-time fee
Ongoing fees
A customized analysis that focuses on whatever the client
asks for. Typically used to understand how recent
marketing efforts have performed, the impact of new
marketing strategies on the credit union’s portfolios, or how
a specific product is performing within your membership.
n/a
$100 / hour
How are your emails performing within your membership?
Which programs are your members most responsive to?
Which subject lines? Answer these questions and more
with the email performance analysis by Xtend. We’ll use
whatever data you send us from your third-party platform,
or the data we used to send your HTML messages via our
platform over the last month, quarter, or year.
n/a
$1000 / analysis
Elaborate on why your members call, who calls your credit
union, and when your members call with this advanced
analysis of your credit union’s wrap up code data. Compare
your callers to your non-callers, explore employee usage
in-depth, and receive two full pages of recommended
action items based on the findings.
n/a
$1000 / analysis
A comprehensive report on two products/services
recommended to market, based on a review of data
-indicated growth opportunities and membership needs.
n/a
$1500 / analysis
A report on online credit card holders’ behaviors and
determining which products/services they are likely to
need. Requires online credit cards with CBX.
n/a
$1000 / analysis
A walk-through of CBX’s member sales and marketing
system from target audience identification and building
through member outreach and post-marketing reporting.
$750 - $1000
n/a
If your needs don’t fit within a listed product or service, we’ll
work with you to understand your initiatives and create a
custom scope of work as a solution. Limitations may apply.
Quote provided:
Minimum $100 / hour
n/a
Email Performance Analysis
Know Why Your Members Call
Know Your Market Audience
Know Your Online Credit Card Holders
Sales Tools Crash Course
Special Project
Custom Analysis
Data Analytics
Backoffice Services:
Product / Service
One-time fee
Ongoing fees
ACH and share draft exception processing.
Note: additional fees may apply for custom rules.
Starting at $1,500
based on services
selected
0 - 1k Mbrs
1k - 10k Mbrs
10k - 25k Mbrs
25k - 75k Mbrs
75k - 200k Mbrs
200k - 300k Mbrs
$30 / week
$60 / week
$120 / week
$240 / week
$480 / week
$960 / week
Pricing based on: balancing settlement accounts for
share draft, ACH, bill pay, corporate checks/money orders, debit
cards, credit cards, and suspense accounts.
Starting at $1,500
based on services
selected
$0 - $10M
$10M - $50M
$50M - $150M
$150M - $300M
$300M - $500M
$500M - $1B
$1B - $2B
$2B - $3B
$70 / week
$95 / week
$135 / week
$185 / week
$245 / week
$335 / week
$445 / week
$585 / week
Pricing based on: balancing Basic Daily Service, CUSC Shared
Branching, ATM terminals, outside checks, remote deposit, and
corporate account
Starting at $1,500
based on services
selected
$0 - $10M
$10M - $50M
$50M - $150M
$150M - $300M
$300M - $500M
$500M - $1B
$1B - $2B
$2B - $3B
$145 / week
$230 / week
$360 / week
$530 / week
$740 / week
$1,040 / week
$1,420 / week
$1,890 / week
Customized daily / weekly / monthly back office support
services.
Pricing based on: 90 day delinquent entry, negative shares,
investments, subsidiaries, and closing books for month-end.
Note: Base Services necessary for monthly services.
Starting at $1,500
based on services
selected
$0 - $10M
$10M - $50M
$50M - $150M
$150M - $300M
$300M - $500M
$500M - $1B
$1B - $2B
$2B - $3B
$55 / week
$95 / week
$145 / week
$205 / week
$275 / week
$365 / week
$535 / week
$715 / week
Note: Bookkeeping fees are dependent upon many factors such as membership size, scope of work, and accessibility.
Prices listed are on a sliding scale and would be billed upon mutual service agreement between Xtend and CU.
Bookkeeping
Daily Service - Exceptions
Basic Daily Service - General Ledgers
Advanced Daily Service - General Ledgers
Basic Monthly Services
Backoffice Services:
Product / Service
One-time fee
Ongoing fees
Customized daily / weekly / monthly back office support
services.
Pricing based on: Basic Monthly Services, investment market
value updates, and participation loan entries.
Note: Base Services necessary for monthly services.
Starting at
$1,500 based
on services
selected
$0 - $10M
$10M - $50M
$50M - $150M
$150M - $300M
$300M - $500M
$500M - $1B
$1B - $2B
$2B - $3B
$110 / week
$180 / week
$270 / week
$375 / week
$495 / week
$655 / week
$950 / week
$1,265 / week
Short-term support for holidays, vacations, and staffing
shortages.
Monthly retainer to ensure Xtend has the staffing to support
you.
n/a
$0 - $500M
$500M & above
$ 80 / month
$100 / month
Short-term support for holidays, vacations, and staffing
shortages.
Pricing based on: ACH & share draft exception processing only.
Starting at
$1,500 based
on services
selected
0 - 1k Mbrs
1k - 10k Mbrs
10k - 25k Mbrs
25k - 75k Mbrs
75k - 200k Mbrs
200k - 300k Mbrs
$30 / day
$60 / day
$100 / day
$150 / day
$210 / day
$280 / day
Short-term support for holidays, vacations, and staffing
shortages.
Pricing based on: balancing settlement accounts for
share draft, ACH, bill pay, corporate checks/money orders, debit
cards, credit cards, and suspense accounts.
Starting at
$1,500 based
on services
selected
$0 - $10M
$10M - $50M
$50M - $150M
$150M - $300M
$300M - $500M
$500M - $1B
$1B - $2B
$2B - $3B
$70 / day
$95 / day
$135 / day
$185 / day
$245 / day
$335 / day
$445 / day
$585 / day
Note: Bookkeeping fees are dependent upon many factors such as membership size, scope of work, and accessibility.
Prices listed are on a sliding scale and would be billed upon mutual service agreement between Xtend and CU.
Bookkeeping
Advanced Monthly Services
Stand-In Support - Retainer Fees
Basic Stand-In Support - Exceptions
Advanced Stand-In Support
Backoffice Services:
Product / Service
One-time fee
Ongoing fees
Configuration of 5300 in CBX and assistance with 1st quarterly
upload.
Note: additional 50% fee will apply for late documents sent to
Xtend.
Starting at $3,150
Starting at $630 / quarter
Configuration of 5300 in CBX.
Starting at $2,520
n/a
Bookkeeping service for up to 90 days for new CBX
conversions. Additional conversion or merger support available.
Starting at $1,500
Quote provided
Support with plastic-related projects, research and network
issues.
Starting at $630
Quote provided
Specialized balancing assistance and/or training for ACH, share
draft, debit card/credit card processing, outside check, corpo
rate accounts, etc.
n/a
$100 / hour
Note: minimum of 1 hour to be charged.
Note: Bookkeeping fees are dependent upon many factors such as membership size, scope of work, and accessibility.
Prices listed are on a sliding scale and would be billed upon mutual service agreement between Xtend and CU.
Bookkeeping
5300 Call Report Services
5300 Call Report Setup ONLY Services
CBX Conversion Support
EFT Plastic Support
Bookkeeping Research & Special Projects
Reconciliation, escrow analysis and payment, agency reporting for
Fannie Mae, Freddie Mac and FHLB portfolio loans.
Quote provided
Quote provided
Project management for the conversion of portfolios from a third-party
service to CBX.
Quote provided
Quote provided
Monthly settlement of standard-participated loan portfolios.
Quote provided
Quote provided
One-time fee
Ongoing fees
Specialized lending support services in partnership with
CU*Answers Lender*VP team.
Investor Reporting & Escrow Administration
Portfolio Conversion
Investor Reporting (standard participation)
Backoffice Services:
Mortgage Servicing
Partner & Professional Services
Product / Service
One-time fee
Ongoing fees
Marketing and oversight of the Xtend Shared Branching Network, which
allows your members to perform transactions at participating branches
across the US using the CBX core.
$1000
+$500 expedited
$875 / year
A digital marketplace of investment opportunities with credit unions and
CUSO partners, including CDs, loan participations and more.
$200 / post
n/a
We’ll help facilitate annual board planning sessions and other strategic
events.
Quote provided
Quote provided
On-site consultation by our management team, focusing on CBX cross
sales, tiered services, contact center execution, business development
and electronic communication strategies.
Quote provided
Quote provided
On-site consultation by Xtend Bookkeeping management team leaders.
Focusing on CBX optimization, loan servicing and back-office
productivity.
Quote provided
Quote provided
Xtend Shared Branching
Cooperative Liquidity Exchange
Board Planning Session Facilitation
CBX Marketing & Sales Consultation
Bookkeeping Consultation
xtendcu.com • 1-800-327-3478 x 313
info@xtendcu.com
2900 Charlevoix Dr SE, Suite 200, Grand Rapids, MI 49546